It’s unmistakable vibrant color is like the sunshine at every party: Aperol is the drink for people who are “crazy for life” – like the campaign slogan states accurately. To capture this passion and joy, with a touch of the orange sun and the blue sky, photographer Florian Geiss came to the place where the sun shines the brightest: Barcelona. The summer drenches the city in that warm light Aperol was looking for. You can feel the good vibes, looking at that pool party high over the rooftops of the Catalonian Capital. This advertising will bring this contagious feeling of toasting with a Spritz right to you.