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Arket 2017

FW 17
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ARKET is the latest launch from fashion giant H&M. Dolce Vita produced part of the first menswear campaign in Valencia, where photographer Pau Wetherell found the locations to illustrate what the new brand stands for: ” crisp timelessness, quality and warmth,” as Ulrika, Arket’s creative director, puts it. The production that took place in Summer 2017, a few months before the first flagship store opened in London on August 25th, and really captures their no fuss attitude and focuses mainly on their well-made essentials.

PHOTOGRAPHER

Paul Wetherell

ART DIRECTOR

Olga Prader

STYLIST

Jodie Barnes

GROOMER

Rudi Lewis

LOCATION

Valencia

YEAR

2017

SERVICE

Full Production & Locations
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