To create the perfect symbiosis between set building and on-location-photography, Ford brought photographer Alex Howe to Madrid. At the famous Military Academy, the Academia Militar de Infanteria de Toledo, a large maze of mirror was built to archive this memorable background, a mixture between shiny, light reflecting surfaces and sublime architecture. The second location for this advertising project as the well known Plaza Ramales, where the new Ford Focus was the star between the neon lights from cafés, bars and restaurants. Responsible for retouching was Limehouse Creative.